Entering the 2016 season, adidas Baseball wanted a new direction for product photography based on their concept of a 'cleathead'. They were inspired by sneaker culture and sneakerheads but weren’t sure how to execute it.
I proposed moving past the polished aesthetic of traditional baseball footwear. A raw and gritty voice did justice to the cleats that do so much dirty work on the field.
- Project Roles
- Art Director
- Kamp Grizzly
- Art Direction, Social Media Strategy
- Advertising, Photography, Social Media Content
- Project Industries