Eddie Huang X adidas Originals
Adidas Originals and renowned culinary personality and entrepreneur Eddie Huang collaborated on a kitchen-ready sneaker. The dual-purpose sneaker features a steel-toe, flame-retardant material, and non-slip grip soles designed to be worn in the kitchen or on the street. Our concept highlights the kitchen-ready properties and encompasses Eddie's playful style.
Alongside product photography, we were tasked with doing an activation to celebrate the collaboration. We built a 3 day pop up restaurant in NYC where Eddie and two other chefs served up international dishes from around the globe.
- Project Roles
- Art Director
- Kamp Grizzly
- Art Direction, Social
- Advertising, Events, Photography, Social Media Content
- Project Industries