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Eddie Huang X adidas Originals

Adidas Originals and renowned culinary personality and entrepreneur Eddie Huang collaborated on a kitchen-ready sneaker. The dual-purpose sneaker features a steel-toe, flame-retardant material, and non-slip grip soles designed to be worn in the kitchen or on the street. Our concept highlights the kitchen-ready properties and encompasses Eddie's playful style. Alongside product photography, we were tasked with doing an activation to celebrate the collaboration. We built a 3 day pop up restaurant in NYC where Eddie and two other chefs served up international dishes from around the globe.

Project Roles
Art Director
Company
Kamp Grizzly
Skills
Art Direction, Social
Media
Advertising, Events, Photography, Social Media Content
Project Industries
Fashion
Eddie Huang X adidas Originals
Eddie Huang X adidas Originals
Eddie Huang X adidas Originals
Eddie Huang X adidas Originals
Eddie Huang X adidas Originals
Eddie Huang X adidas Originals
Eddie Huang X adidas Originals
Eddie Huang X adidas Originals