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Formula 1 comes to America - Red Bull Racing takes first lap in Texas

I conceived this video as advance promotion of the inaugural U.S. Grand Prix at the Circuit of the Americas in Austin, Texas. It features the Red Bull F1 car in a cowboy chase on a massive ranch, doing donuts in front of the Texas state capitol, and taking a lap around the still-unpaved racetrack!

Project Roles
Content Producer, Content Strategist, Executive Producer, Producer, Strategist
Red Bull
Conceptual, Content, Content Strategy, Creative Direction, Creative Strategy, Entertainment, GoPro, Live Action, Management of Teams 10-20, Producing, Sports, Strategy, Stunts, Videography
Advertising, Brand Identity, Branded Content, Branding, Social Media Content, Viral Films
Project Industries
Advertising, Automotive, Beverage, Entertainment, International, Lifestyle, Media, Packaged Goods, Sports