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Formula 1 comes to America - Red Bull Racing takes first lap in Texas

I conceived this video as advance promotion of the inaugural U.S. Grand Prix at the Circuit of the Americas in Austin, Texas. It features the Red Bull F1 car in a cowboy chase on a massive ranch, doing donuts in front of the Texas state capitol, and taking a lap around the still-unpaved racetrack!

Project Roles
Content Producer, Content Strategist, Executive Producer, Producer, Strategist
Company
Red Bull
Skills
Conceptual, Content, Content Strategy, Creative Direction, Creative Strategy, Entertainment, GoPro, Live Action, Management of Teams 10-20, Producing, Sports, Strategy, Stunts, Videography
Media
Advertising, Brand Identity, Branded Content, Branding, Social Media Content, Viral Films
Project Industries
Advertising, Automotive, Beverage, Entertainment, International, Lifestyle, Media, Packaged Goods, Sports