IBM U.S. Open Sessions
We partnered with Tool of North America and James Murphy from LCD Soundsystem to create unique soundscapes generated by each match data in real-time. The rhythm of every match and cadence of each player influenced the sound that was created.
The outcome was a live stream of electronic/techno music that could be heard at the Sound Booths at the open, listened to on your mobile or watched from home. The accompanying visuals were output as shareable assets for your social feeds. All with links back to the match that it was generated from.
My role as Executive Producer was to determine feasibility, budget and scope project, vendor selection, manage the digital production of the applications, on-site event management, and also delivery of final assets.
- Project Roles
- Executive Producer
- Event Management, Experiential, Fabrication, Producing, Project Management
- Events, Interactive Installations, Social Media Content, Web Apps
- Project Industries
- Advertising, B2B, Music, Sports