Verizon video blitz

When Verizon launched their 4G network a few years ago, the increase in network speed was a sea change from what our phones were previously capable of. We created a package of over 60 online videos, targeted to different customers, on different screens, each delivering a different reason 4G would be world-changing. Verizon sold a ton of phones (and plan upgrades) as a result. Rather than a traditional campaign structure, spots were customized for the context where they’d appear. We shot the whole package for under $600k. >>YOU CAN VIEW THE WHOLE PROJECT ON MY SITE<<