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God of War launch campaign

When Sony rebooted God of War, they made major changes to a sacred franchise. Unknown characters, a different plot and setting, and a new storyline meant we had a lot to explain. And with the game still in a dev and a year away from launch, there wasn’t a lot to show yet to build excitement. Luckily the team that worked on this were hard core gamers eager to immerse themselves in every aspect of the new world. The resulting nine month campaign stoked fans’ passion with content that illustrated this new God of War, step by step. The game went on to be the biggest launch in PS4 history. >>YOU CAN SEE MORE OF THE CAMPAIGN ON MY SITE<<

Project Roles
Creative Director
Company
SONY Playstation
Skills
Creative Direction, Creative Strategy
Media
Advertising, Augmented Reality, Brand Films, Branded Content, Concept Art, Games - VR, Illustrations, Microsites, Podcasts, Posters, Social Media Content, Websites
Project Industries
Gaming
God of War launch campaign
Collaborators