God of War launch campaign
When Sony rebooted God of War, they made major changes to a sacred franchise. Unknown characters, a different plot and setting, and a new storyline meant we had a lot to explain. And with the game still in a dev and a year away from launch, there wasn’t a lot to show yet to build excitement.
Luckily the team that worked on this were hard core gamers eager to immerse themselves in every aspect of the new world. The resulting nine month campaign stoked fans’ passion with content that illustrated this new God of War, step by step. The game went on to be the biggest launch in PS4 history.
>>YOU CAN SEE MORE OF THE CAMPAIGN ON MY SITE<<
- Project Roles
- Creative Director
- SONY Playstation
- Creative Direction, Creative Strategy
- Advertising, Augmented Reality, Brand Films, Branded Content, Concept Art, Games - VR, Illustrations, Microsites, Podcasts, Posters, Social Media Content, Websites
- Project Industries