DHL painted Airborne's trucks yellow and came out swinging. We relaunched DHL domestically with an aggressive TV, outdoor, print, and digital display campaign. This bold campaign propelled DHL from 6% to 60% unaided recall as a domestic courier within 6 months.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction, Scripting
- Commercials - Broadcast
- Project Industries