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DHL launch

DHL painted Airborne's trucks yellow and came out swinging. We relaunched DHL domestically with an aggressive TV, outdoor, print, and digital display campaign. This bold campaign propelled DHL from 6% to 60% unaided recall as a domestic courier within 6 months.

Project Roles
Copywriter, Creative Director
Company
DHL
Skills
Copywriting, Creative Direction, Scripting
Media
Commercials - Broadcast
Project Industries
Advertising
Collaborators