West Indian Carnival Visual Identity
The West Indian Carnival is a rich and historied emblem of New York’s Caribbean population. Yearly festivities culminate in an exhuberant street parade, where Brooklyn’s Eastern Parkway converts into a pulsating, joyful throng of jewel and feather bedecked revelers, thumping steel bands, calypso, soca and rap beats, and enticing Caribbean food scents.
The visual system is extravagant, unifying, vibrant, and joyful. It captures the spirit and excitement of the carnival, sparking interest for new attendees and elevating the experience of those in the know. Visual Identity package includes logo, color palette, pattern library, custom font, poster and banner design, Instagram filter and brochure design.