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American Express / Outside In

How do you give fans an unforgettable behind-the-scenes look into Justin Timberlake’s most intimate album yet? Create the most intimate experience ever. A shoppable, mixed reality, music experience that used both AR and VR to bring fans into his world. I mean, who doesn’t love a life-sized JT in their living room?

Project Roles
Copywriter
Company
Digitas
Skills
Copywriting, Conceptual
Media
Augmented Reality, Virtual Reality, Mobile Apps
Project Industries
Advertising
American Express / Outside In
American Express / Outside In
American Express / Outside In
American Express / Outside In