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type:A Ecommerce & Photography

Starting from a no compromise product, type:A was ready to expand from niche "clean beauty" to masstige. As the Creative Director on the project, I helped refresh type:A's strategy, messaging, and photography as well as a full redesign of the ecommerce site.

Project Roles
Creative Director
Brand Strategy, Creative Direction, Design, Interactive
Photography, Websites
Project Industries
Beauty, Startups
type:A Ecommerce & Photography