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Rodrigues da Cunha

The challenge consisted on developing a full brand system for the company from strategy, identity, signage to wearables. ​ Rodrigues da Cunha is a real estate developer which believes in modernity, integrity and high-end projects. Part of the response passed by setting a graphic language which translates the desired market positioning of the brand. ​ Modern, Focused and well structured. As a brand dealing with construction, it was important to display assurance, strength and balance in a clear way. The pick of typography combined with a classy navy blue and the catchy red/orange allow the brand to communicate to different demographics and clients, as well as giving it the flexibility to expand into different areas in the future.

Project Roles
Art Director, Designer
Company
Noance
Skills
Adobe Illustrator, Adobe Photoshop
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Technology
Rodrigues da Cunha
Rodrigues da Cunha
Rodrigues da Cunha
Rodrigues da Cunha
Rodrigues da Cunha
Rodrigues da Cunha
Rodrigues da Cunha
Rodrigues da Cunha
Rodrigues da Cunha
Rodrigues da Cunha
Rodrigues da Cunha