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NIKE at Astroworld

On October 29, Nike and Travis hosted a workshop in Houston with local area youth to create artwork that would make up the Nike experience at Astroworld. Over 100 kids put their ideas on paper, Travis selected his favorites and we brought them to life as mascots, backboards, murals, large scale paintings, sculptures and more. Kids from the workshop were invited the night before the festival for a surprise meet and greet with La Flame himself. The activation was composed of a giant Deshaun Watson head that launched footballs at kids, a triple cactus hoop that would scream IT’S LIT when you hit a bucket, a 7’ basketball sculpture and a barn that housed all the painted artwork.

Project Roles
Art Director, Creative Director, Designer, Strategist, Writer
Company
Nike
Skills
Art Direction, Conceptual, Creative Direction, Design, Environmental, Creative Strategy
Media
Corporate Events, Environmental Design, Events
Project Industries
Entertainment, Sports
NIKE at Astroworld
NIKE at Astroworld
NIKE at Astroworld
NIKE at Astroworld
NIKE at Astroworld
NIKE at Astroworld
NIKE at Astroworld
NIKE at Astroworld
NIKE at Astroworld
NIKE at Astroworld
NIKE at Astroworld