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Reimagining frozen food

Frozen food has a reputation for being unhealthy and none-too-fresh. Mosaic is doing frozen differently by crafting wholesome, delicious meals from pure ingredients and shipping them to your doorstep. With the agency Communal Creative, I worked with Mosaic from inception through launch to capture their unique message. I was in charge of developing the brand strategy and voice, including the manifesto, tagline, voice guidelines, and website launch copy.

Project Roles
Copywriter, Strategist
Communal Creative
Brand Strategy, Copywriting
Brand Guidelines, Brand Identity, Branding, E-commerce Platforms, Naming
Project Industries
Packaged Goods, Startups
Reimagining frozen food
Reimagining frozen food
Reimagining frozen food
Reimagining frozen food