Reimagining frozen food

Frozen food has a reputation for being unhealthy and none-too-fresh. Mosaic is doing frozen differently by crafting wholesome, delicious meals from pure ingredients and shipping them to your doorstep. With the agency Communal Creative, I worked with Mosaic from inception through launch to capture their unique message. I was in charge of developing the brand strategy and voice, including the manifesto, tagline, voice guidelines, and website launch copy.