Character Design for Shop Japan
Collaborating with an award winning character designer, Hiro Yoshii, we have created a brand mascot for Shop Japan. The character personified the brand and gave the brand face and voice, and it is now serving as an ambassador for the brand. As a creative director, I was responsible for integrating the brand mascot strategy into the master branding strategy, organizing an international competition for character design, directing the launch campaign and implementing the materials across media platform. Creative Director: Daisuke Endo / Character Designer: Hiroshi Yoshii / Coordinator: Junko Sugimoto / Animation Studio: Roger / Agency: Flying Machine
- Project Roles
- Art Director, Creative Director
- Company
- Flying Machine
- Skills
- Art Direction, Creative Direction, Language: Japanese, Project Management
- Media
- Character Animations, Character Designs, Commercials - Broadcast, 3D Animations, 3D Illustrations, Branded Content, Branding, Cartoons, Comics, Illustrations
- Project Industries
- Advertising, Lifestyle, Retail
