We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Character Design for Shop Japan

Collaborating with an award winning character designer, Hiro Yoshii, we have created a brand mascot for Shop Japan. The character personified the brand and gave the brand face and voice, and it is now serving as an ambassador for the brand. As a creative director, I was responsible for integrating the brand mascot strategy into the master branding strategy, organizing an international competition for character design, directing the launch campaign and implementing the materials across media platform. Creative Director: Daisuke Endo / Character Designer: Hiroshi Yoshii / Coordinator: Junko Sugimoto / Animation Studio: Roger / Agency: Flying Machine

Project Roles
Art Director, Creative Director
Company
Flying Machine
Skills
Art Direction, Creative Direction, Language: Japanese, Project Management
Media
Character Animations, Character Designs, Commercials - Broadcast, 3D Animations, 3D Illustrations, Branded Content, Branding, Cartoons, Comics, Illustrations
Project Industries
Advertising, Lifestyle, Retail
Character Design for Shop Japan
Character Design for Shop Japan
Character Design for Shop Japan
Character Design for Shop Japan
Character Design for Shop Japan