Subscriber On-boarding Streamlined User Flow
The Post's metrics for the number of users reaching the final page of their subscription sign-up form were not as high as they would have liked. This fully interactive mock of a new streamlined visual design allowed every aspect of the sign-up process to be optimized and tested. The new user flow yielded a 20% increase in users completing the subscription check-out process.
- Project Roles
- Front-End Developer
- The Washington Post
- Project Industries