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Nike Football: Paul Pogba

In 2016, Nike sought to add rising star Paul Pogba to their player roster. This preliminary logo exploration includes a series of experimental word marks and symbols intended to embody the French midfielder’s persona both on and off the field and deliver on an expressive mark that transcended France and Juventus football. Agency: Nike Football Art Direction: Michael Malowanczyk

Project Roles
Designer
Company
Nike Football
Skills
Adobe Illustrator, Brand Strategy, Design
Media
Apparel, Brand Identity, Logos
Project Industries
Sports
Nike Football: Paul Pogba
Nike Football: Paul Pogba
Nike Football: Paul Pogba
Nike Football: Paul Pogba
Nike Football: Paul Pogba
Nike Football: Paul Pogba