Hennessy 55 Stools

Canelo Alvarez is a true master at the top of the boxing world. He has proven this in each and every one of his 55 fights. With this Campaign, we want to visualize his mastery - pound for pound one of the best boxers in the world - in a way that defies category conventions. With this idea, we are using the stools from Canelo’s past fights as a symbol of perseverance, repetition, craft and mastery, the same ingredients that go into creating every single barrel of Hennessy VSOP.