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The Adventures of Mama Made

Cooking smoke from dirty fuel is the third leading killer in Nigeria, behind malaria and HIV. Enter Upgrade to Gas: Cooking just got smarter, better, and faster. A category brand that speaks to a new generation of Nigerian women’s desire for modernity and social mobility. To bring this to life, we created a telenovela series "The Adventures of Mama Imade" with short, easily shared episodes, along with branded educational materials, swag, and launch events.

Project Roles
Creative Director
McCann Global Health
Content Writing, Creative Direction
Branded Content, Commercials - Radio, Commercials - Video, Naming
Project Industries
International, Non-Profit
The Adventures of Mama Made