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Land Rover Winter Campaign 2019/2020

To launch LAND ROVER'S Holiday Sales Event and announce the brand's official sponsorship of the U.S. SKI & SNOWBOARD TEAM, we created the "PLAY HARDER THIS WINTER" campaign - comprised of 6 nationally televised commercials and corresponding social media content. Each spot features high-profile members of the U.S. SKI & SNOWBOARD team - including two-time Olympic gold medalist and Alpine superstar MIKAELA SHIFFRIN, and showcases the many ways the LAND ROVER lineup enables our elite winter athletes to make more of their world, no matter the road or weather.

Project Roles
Art Director, Creative Director
Company
Jaguar Land Rover
Skills
Art Direction, Celebrity, Conceptual, Content, Content Strategy, Creative Direction, Creative Strategy, Digital, Entertainment, Location, Mobile, Music, National / International, Post-Production, Retouching, Social, Social Media Strategy , Storyboarding, TV
Media
Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Film Editing, GIFs, Social Media Content, Storyboards, Taglines, Television
Project Industries
Advertising, Automotive, Sports
Land Rover Winter Campaign 2019/2020
Land Rover Winter Campaign 2019/2020
Land Rover Winter Campaign 2019/2020
Land Rover Winter Campaign 2019/2020
Land Rover Winter Campaign 2019/2020
Land Rover Winter Campaign 2019/2020
Land Rover Winter Campaign 2019/2020