To launch LAND ROVER'S Holiday Sales Event and announce the brand's official sponsorship of the U.S. SKI & SNOWBOARD TEAM, we created the "PLAY HARDER THIS WINTER" campaign - comprised of 6 nationally televised commercials and corresponding social media content.
Each spot features high-profile members of the U.S. SKI & SNOWBOARD team - including two-time Olympic gold medalist and Alpine superstar MIKAELA SHIFFRIN, and showcases the many ways the LAND ROVER lineup enables our elite winter athletes to make more of their world, no matter the road or weather.
Art Director, Creative Director
Jaguar Land Rover
Art Direction, Celebrity, Conceptual, Content, Content Strategy, Creative Direction, Creative Strategy, Digital, Entertainment, Location, Mobile, Music, National / International, Post-Production, Retouching, Social, Social Media Strategy , Storyboarding, TV
Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Film Editing, GIFs, Social Media Content, Storyboards, Taglines, Television