26.2 BREW : BREWED FOR BETTER TIMES

26.2 Brew is a beer produced by Samuel Adams as an extremely limited ale only released once a year to celebrate the Boston Marathon and its relentless runners. It’s loving known as the official beer of the Boston Marathon and has been for years. But for 2019, 26.2 Brew is being released nation wide in a celebration of runners everywhere and what they go through, for the love of running. 26.2 Brew is the first beer to be celebrated for celebrating.

To launch 26.2 Brew, a beer for runners by runners, we created ’Brewed For Better Times’, a campaign that celebrates the obsessive lengths runners go to cross the finish line - chaffing and all.