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Turbo Tour

Turbo Tour had a very simple concept. We wanted to help the auto sales team make our AI technology fun and easy to understand for our existing and potential clients. So we designed a classic racing simulator arcade machine with game elements that explained the various ways our proprietary computer vision technology helps deliver our signature brand safe, contextually relevant digital ads. We then made our Turbo Tour arcade machine available to several agencies, including RPA, David & Goliath and Canvas Worldwide, over a period of six weeks.

Project Roles
Creative Director
Company
Lexus
Skills
Game Design
Media
Games - Console
Project Industries
Automotive
Turbo Tour