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Blue Shield of California "More than a color"

Blue. It’s the color of half the country, 72% of trousers, and 80% of brands. But Blue Shield of California’s Blue is different. Not because it looks different, but because of the meaning we give it. Our blue stands for equality and inclusion. Togetherness, not separation. Bridges, not walls. Equality, Honesty, Humanity and Courage. Our blue is more than a color. It’s a set of values.

Project Roles
Art Director
Skills
Art Direction, Design
Media
Billboards, Brand Films, Commercials - Video
Blue Shield of California "More than a color"
Blue Shield of California "More than a color"
Blue Shield of California "More than a color"
Blue Shield of California "More than a color"