Alexios, the Spartan Assistant

To get fans excited about Assassin’s Creed Odyssey, R/GA partnered with Amazon and created Alexios, a Spartan-themed version of Alexa. Named after the main game’s character, Alexios answers your everyday questions and also serves as an expert in-game assistant—all with the spirit of a Spartan warrior. Awards include: Cannes shortlist, D&AD Wood pencil and shortlist, One Show Merit x 2.