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Alexios, the Spartan Assistant

To get fans excited about Assassin’s Creed Odyssey, R/GA partnered with Amazon and created Alexios, a Spartan-themed version of Alexa. Named after the main game’s character, Alexios answers your everyday questions and also serves as an expert in-game assistant—all with the spirit of a Spartan warrior. Awards include: Cannes shortlist, D&AD Wood pencil and shortlist, One Show Merit x 2.

Project Roles
Copywriter
Company
R/GA
Skills
Copywriting
Media
Advertising
Alexios, the Spartan Assistant
Alexios, the Spartan Assistant