Mars - goodnessKNOWS (Four Squares of Goodness)
goodnessKNOWS invites people to Try a Little Goodness, whether that's in their snack choices or by taking one small step to improving themselves. They had an opportunity to use their packaging to add a little more goodness to their snacking experience—so we took their most unique feature, the four bite-size snack squares, and used it to create comics in the classic 4-panel style.
- Project Roles
- Art Director, Copywriter, Designer, Illustrator
- Art Direction, Conceptual, Copywriting, Design
- Project Industries
- Advertising, Packaged Goods