With a career in the beauty industry spanning over 25 years, Ruby Hammer has become one of the best-known and respected makeup artists in the business. She rose to fame in the 1990s with her makeup brand Ruby & Millie which pioneered creative packaging and brought new shades to the market.
In 2019, Ruby launched a new range of makeup including brush accessories, mascara and cheek stains. I worked with Ruby on the identity and branding with a focus on clean, bold typography and a recognizable signature ruby red color used throughout the packaging, digital assets, printed collateral and marketing materials.
- Project Roles
- Creative Director
- Ruby Hammer
- Creative Direction, Packaging Design
- Products - Physical