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Ventura Dog Food

Most dog foods focus on features: nutrients, proprietary formulas, etc., so our strategy team found an opportunity: what if a new brand focused not on the ingredients, but on the experiences dogs crave? What if our new brand was all about “feeding life?” Our product would incorporate the scents, tastes and textures of things dogs love. We developed a complete go-to-market strategy including packaging, POS, site, app and advertising.

Project Roles
Copywriter
Company
Geometry Global
Skills
Conceptual, Copywriting, Mobile, Product Development
Media
Brand Identity, Branding, Mobile Apps, Products - Physical, Social Media Copy
Project Industries
Packaged Goods, Retail
Ventura Dog Food
Ventura Dog Food
Ventura Dog Food
Ventura Dog Food
Ventura Dog Food
Ventura Dog Food
Ventura Dog Food
Ventura Dog Food
Ventura Dog Food
Ventura Dog Food
Ventura Dog Food
Collaborators