We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
The Ned

The Ned is a hotel & members’ club in the City of London with nine restaurants, two pools, a gym, spa and hammam. Set within the original 1920s Midland Bank building, each part of the identity for The Ned directly relates to the architect, Edwin “Ned” Lutyens, or the building and its original use as a bank. I lead the project in all creative aspects from brand concept and identity, to tone of voice and messaging, collateral design, packaging, editorial, photography and film art direction, and digital. The Ned has been nominated for several identity design awards.

Project Roles
Creative Director
Company
soho house
Skills
Creative Direction
Media
Brand Identity
The Ned
The Ned
The Ned
The Ned
The Ned
The Ned
The Ned
The Ned
The Ned
The Ned
The Ned
The Ned