The Ned

The Ned is a hotel & members’ club in the City of London with nine restaurants, two pools, a gym, spa and hammam. Set within the original 1920s Midland Bank building, each part of the identity for The Ned directly relates to the architect, Edwin “Ned” Lutyens, or the building and its original use as a bank. I lead the project in all creative aspects from brand concept and identity, to tone of voice and messaging, collateral design, packaging, editorial, photography and film art direction, and digital. The Ned has been nominated for several identity design awards.