What started as a trivial gag — creating a fake "For Dummies" guide to getting a job at Wieden + Kennedy — has blossomed into an unexpected source of community and camaraderie. Today, my "Dong Draper" persona has a following 18,000 strong.
Sometimes I share what I deem "memes with craft."
Sometimes I open up about my struggles with self-esteem.
Sometimes I build esoteric Chrome extensions and Instagram filters.
Sometimes I have followers use "I hope this email finds you hydrated" in lieu of "I hope this email finds you well."
My dongtent is all over the place, but everything I make stays true to who I am. Which is why I'm so humbled by all the attention Dong receives. A silly meme and sillier name have led to quality friendships and dream creative opportunities; the Internet can be good sometimes.
- Project Roles
- Art Director, Content Strategist, Copywriter
- Art Direction, Copywriting, Spark AR
- Art, Personal Project, Social Media Content
- Project Industries