We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Dong Draper

What started as a trivial gag — creating a fake "For Dummies" guide to getting a job at Wieden + Kennedy — has blossomed into an unexpected source of community and camaraderie. Today, my "Dong Draper" persona has a following 18,000 strong. Sometimes I share what I deem "memes with craft." Sometimes I open up about my struggles with self-esteem. Sometimes I build esoteric Chrome extensions and Instagram filters. Sometimes I have followers use "I hope this email finds you hydrated" in lieu of "I hope this email finds you well." My dongtent is all over the place, but everything I make stays true to who I am. Which is why I'm so humbled by all the attention Dong receives. A silly meme and sillier name have led to quality friendships and dream creative opportunities; the Internet can be good sometimes.

Project Roles
Art Director, Content Strategist, Copywriter
Skills
Art Direction, Copywriting, Spark AR
Media
Art, Personal Project, Social Media Content
Project Industries
Advertising
Dong Draper
Dong Draper
Dong Draper
Dong Draper