THE ONE BY ATELIER FEKKAI
The One by Atelier Fekkai is luxury haircare redefined. We relaunched the brand with a campaign that welcomes you into Frederic Fekkai's workshop: The Atelier. The campaign combines ASMR, macro photography, documentary film and portraits to highlight the brand's dedication to creating the most luxurious haircare experience, from start to finish.
The project included a 360 campaign, website redesign, packaging and merchandising design.
Photographed by Peter Lindbergh
- Project Roles
- Creative Director
- Air Paris Agency
- Art Direction, Brand Strategy, Creative Direction, Design
- Advertising, Brand Guidelines, Brand Identity, Branding, Commercials - Video, E-commerce Platforms, Social Media Content
- Project Industries