Our company was hired on to recreate the look and feel for a health and fitness client appealing to cancer survivors. The goal was to communicate how a successful program using their body weight and light dumbbells could get them back to a level of fitness they experienced before cancer. We had to overhaul the clients logo, website, and offline materials. Sounds so easy, right? A lot of hand holding was involved, including: - content creation for the site and for off-line materials - guidance on how to position itself in a highly competitive market - finding colors and typography that was inviting to the eye Client ended up being very happy with the redesign!