Zoolander 2 Social Media Campaign
Zoolander 2 campaign for in-character instagram account of Don Atari, played by Kyle Mooney (SNL). Content strategy, copywriting and editing. Pitched, developed and executed ongoing storylines, all in character's unique voice.
Built 22k followers in under two weeks. 3-5x daily posts, direct engagement with followers and and strategic partnerships with celebrities and brands in fashion, film, music, lifestyle etc.
Repurposed existing assets from film (unused footage, stills, graphics) into original content.
- Project Roles
- Content Producer, Content Strategist, Copywriter, Editor (Film/TV), Strategist
- Adobe Premiere Pro, Comedy, Content Strategy, Copywriting, Editing, Film, Social Media Strategy
- Advertising, Film Editing, Social Media Content, Social Media Copy
- Project Industries
- Entertainment, Fashion