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Zoolander 2 Social Media Campaign

Zoolander 2 campaign for in-character instagram account of Don Atari, played by Kyle Mooney (SNL). Content strategy, copywriting and editing. Pitched, developed and executed ongoing storylines, all in character's unique voice. Built 22k followers in under two weeks. 3-5x daily posts, direct engagement with followers and and strategic partnerships with celebrities and brands in fashion, film, music, lifestyle etc. Repurposed existing assets from film (unused footage, stills, graphics) into original content.

Project Roles
Content Producer, Content Strategist, Copywriter, Editor (Film/TV), Strategist
Company
Paramount
Skills
Adobe Premiere Pro, Comedy, Content Strategy, Copywriting, Editing, Film, Social Media Strategy
Media
Advertising, Film Editing, Social Media Content, Social Media Copy
Project Industries
Entertainment, Fashion
Zoolander 2 Social Media Campaign
Zoolander 2 Social Media Campaign
Zoolander 2 Social Media Campaign
Zoolander 2 Social Media Campaign