Caravane de la Nuit des Musées
Advertiser branding and product placement in OHMYBLOG! for OHLALÀ!
Annual action that involves the intervention of the art of the blog (see here) and the use of the advertiser's products as a natural part of the looks to show on the blog.
In the second half of 2012, the actions will have a greater visual impact.
The video that is part of the post of the day in OHMYBLOG! It was filmed and edited by Dana Campanello, fashion production, co idea and pretty face of Lulu Biaus. General production, co-creator and responsible for the le coq sportif account from Special Content David Insaurralde.
The complete action included a previous editorial note to generate awareness in OHLALÁ !, about the night of the museums.
Then the post was published with the special production for the advertiser that links bikes, art and fashion. The format chosen to partner in addition to the text and photos is a video of great quality and artistic appeal.
In addition, simple display banners were generated to accompany the editorial push that in itself categorized OH's home note! and LN.
The action was also accompanied by the OHLALÀ! Fan page.
- Project Roles
- Creative Director, Producer, Project Manager
- Le Coq Sportif
- Creative Direction, Producing, Project Management
- Branded Content
- Project Industries