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Downy Wrinkle Assistant

Michigan football coach Jim Harbaugh is obsessed with his khakis. Freakishly, unsettlingly obsessed. That’s why he hired an assistant coach whose only job is to keep his pants looking wrinkle-free. We launched the program with a social post on Barstool - leaking the possibility that Coach Harbaugh did in-fact hire a wrinkle assistant.

Project Roles
Art Director, Copywriter
Art Direction, Conceptual, Copywriting
Scripted TV, Social Media Content
Project Industries
Downy Wrinkle Assistant