Downy Wrinkle Assistant
Michigan football coach Jim Harbaugh is obsessed with his khakis. Freakishly, unsettlingly obsessed. That’s why he hired an assistant coach whose only job is to keep his pants looking wrinkle-free.
We launched the program with a social post on Barstool - leaking the possibility that Coach Harbaugh did in-fact hire a wrinkle assistant.
- Project Roles
- Art Director, Copywriter
- Art Direction, Conceptual, Copywriting
- Scripted TV, Social Media Content
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