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Public Transit Etiquette Book

I was the writer on this project. We needed to create a campaign that would curb bad etiquette on GO Transit (Toronto's commuter trains and buses). We wrote a 100-page book on public transit etiquette, where each page was an ad tackling a specific faux pas.

Project Roles
Copywriter
Company
DDB
Skills
Copywriting
Media
Billboards, Books
Project Industries
Advertising
Public Transit Etiquette Book
Public Transit Etiquette Book