Marley Natural Brand
Brand and Content Director for Marley Natural, a premium lifestyle line that includes responsibly sourced flower, accessories, and body care products. Responsible for creating and maintaining the brand voice, sourcing creative ideas for development, and engaging brand partnerships while driving and supporting the marketing team. This includes developing, writing, and managing all Marley Natural product, social mission, eCommerce, creative, and marketing collateral. Additionally, duties included creating and maintaining an editorial calendar for website and blog content. Also managed one-on-one relationships with the Marley family, including booking and arranging speaking engagements, event launches, and in-store activations.