The New York Times Advertising

With media channels proliferating, it has become increasingly difficult for advertisers and marketers to reach the right consumers in the right numbers and at the right time. My team has built a proprietary advertising design system called Flex Frames. This suite of products provides a unique canvas for advertisers that routinely delivers 2x the CTR of standard IAB ad units. We worked closely with the newsroom to ensure an overall high quality reader experience across the NYT site. Completed at The New York Times / Senior Vice President, Ad Innovation: Allison Murphy / Director, Ad Experience Design: Christy Sabido