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The New York Times Advertising

With media channels proliferating, it has become increasingly difficult for advertisers and marketers to reach the right consumers in the right numbers and at the right time. My team has built a proprietary advertising design system called Flex Frames. This suite of products provides a unique canvas for advertisers that routinely delivers 2x the CTR of standard IAB ad units. We worked closely with the newsroom to ensure an overall high quality reader experience across the NYT site. Completed at The New York Times / Senior Vice President, Ad Innovation: Allison Murphy / Director, Ad Experience Design: Christy Sabido

Project Roles
Creative Director, Designer, UI Designer, UX/IA Designer
Company
The New York Times
Skills
Figma, Research, Sketch, Strategy, Usability Testing, User Research
Media
Product Designs, Products - Digital, Prototypes, UI Design, User Flows, User Journeys, UX Designs, Visual Designs, Wireframes
Project Industries
Advertising, Media
The New York Times Advertising
The New York Times Advertising
The New York Times Advertising
The New York Times Advertising
The New York Times Advertising
The New York Times Advertising