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Tia Store - Branding

This project is a visual identity design for the Tia store, a growing online boutique that sells handicraft jewelers and gifts. Like their tagline ‘unpack happiness’, their business motto is to spread happiness among the community of artisans and customers. The design brief mainly focused on helping their transition from a women-only online jewelry store into a boutique gifting and handicrafts store for a wider range of audience and beginning their retail journey with popup stores. I was responsible for creative strategy and all of the visual designs.

Project Roles
Art Director, Designer, Illustrator, Strategist
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Social Media Strategy , Traditional / Hand-drawn
Media
Brand Identity, Branding, Illustrations, Logos, Patterns, Social Media Content, Visual Designs
Project Industries
Fashion, Real Estate
Tia Store - Branding
Tia Store - Branding
Tia Store - Branding
Tia Store - Branding
Tia Store - Branding
Tia Store - Branding