Tia Store - Branding
This project is a visual identity design for the Tia store, a growing online boutique that sells handicraft jewelers and gifts. Like their tagline ‘unpack happiness’, their business motto is to spread happiness among the community of artisans and customers.
The design brief mainly focused on helping their transition from a women-only online jewelry store into a boutique gifting and handicrafts store for a wider range of audience and beginning their retail journey with popup stores.
I was responsible for creative strategy and all of the visual designs.
- Project Roles
- Art Director, Designer, Illustrator, Strategist
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Social Media Strategy , Traditional / Hand-drawn
- Brand Identity, Branding, Illustrations, Logos, Patterns, Social Media Content, Visual Designs
- Project Industries
- Fashion, Real Estate