Levis + 49ers

Levi's got their name on the new San Francisco 49ers stadium, but they wanted to create a more authentic connection with fans. And for a clothing company, that meant building the Levi's Ninerfier, a machine that gives your lucky jersey or other team gear a boost of good juju – using actual relics from the team's rich and victorious history. Levi's also created an exclusive line of "pre-Ninerfied" merchandise which they promoted in each week's Gameday Magazine.