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Levis + 49ers

Levi's got their name on the new San Francisco 49ers stadium, but they wanted to create a more authentic connection with fans. And for a clothing company, that meant building the Levi's Ninerfier, a machine that gives your lucky jersey or other team gear a boost of good juju – using actual relics from the team's rich and victorious history. Levi's also created an exclusive line of "pre-Ninerfied" merchandise which they promoted in each week's Gameday Magazine.

Project Roles
Art Director
Company
Levi's
Skills
Experiential, Art Direction
Media
Advertising, Events, Installations
Project Industries
Sports
Levis + 49ers
Levis + 49ers
Levis + 49ers