Levis + 49ers
Levi's got their name on the new San Francisco 49ers stadium, but they wanted to create a more authentic connection with fans. And for a clothing company, that meant building the Levi's Ninerfier, a machine that gives your lucky jersey or other team gear a boost of good juju – using actual relics from the team's rich and victorious history.
Levi's also created an exclusive line of "pre-Ninerfied" merchandise which they promoted in each week's Gameday Magazine.
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- Art Director
- Experiential, Art Direction
- Advertising, Events, Installations
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