The Design Genome Project
· Content specialist, InVision
· Completed 2018–2020
I led campaign copywriting for this launch (landing page, emails, unfurls, blog posts, digital ads).
I’ve written launch campaign copy for all but three new, post-launch reports.
I also wrote the actual report content for USAA, Crate and Barrel, and Atlassian.
103% of email CTR goal.
Named internally as the project with the biggest brand impact in 2018.
- Project Roles
- Content Strategist, Copywriter
- Content Management, Content Strategy, Copywriting, Creative Research, Editing, Good Notes, Project Management
- Branded Content, Data Visualization, Illustrations, Microsites