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The Design Genome Project

· Content specialist, InVision · Completed 2018–2020 I led campaign copywriting for this launch (landing page, emails, unfurls, blog posts, digital ads). I’ve written launch campaign copy for all but three new, post-launch reports. I also wrote the actual report content for USAA, Crate and Barrel, and Atlassian. Webby nominated. 103% of email CTR goal. 20,000 leads. Named internally as the project with the biggest brand impact in 2018.

Project Roles
Content Strategist, Copywriter
Content Management, Content Strategy, Copywriting, Creative Research, Editing, Good Notes, Project Management
Branded Content, Data Visualization, Illustrations, Microsites
The Design Genome Project
The Design Genome Project