Wattbike - Wattbikers Andrew Hayton

Following on from a previous campaign on Wattbikers focusing on elite athletes, the second phase shifted focus to look at more relatable stories from Wattbike owners. I got the flex my scriptwriting muscles on this one as well as working on the edit, grade and sound design. Working alongside animators to create the pixel sorting effects and general glitchiness that carried through aesthetically from the previous campaign. This particular piece was then chosen to be used on TV as an advert so we produced a 30 second cut down which conformed to Clearcast guidelines.