Poolside Brewery Co.
Aussies are known for their great craft beer, but there are barely any options for a great brew without the alcohol content. That’s where Poolside Brewery Co. come in, Sydney’s very first non-alcoholic brewery located in the heart of the inner-west.
The visual language takes cues from the lines in swimming lanes and pool separators, weaving bold, vivid and dynamic patterns throughout the packaging and advertising materials to create on-shelf standout.
A fun and cheeky tone of voice embodies the brand, anchored in a narrative that empowers consumers to make the switch to non-alcoholic beers and keep their head above water – staying sober so they can enjoy today and tomorrow.
- Project Roles
- Art Director, Copywriter, Designer, Typographer
- Brand Strategy, Design, Packaging Design
- Branding, Packaging
- Project Industries