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Poolside Brewery Co.

Aussies are known for their great craft beer, but there are barely any options for a great brew without the alcohol content. That’s where Poolside Brewery Co. come in, Sydney’s very first non-alcoholic brewery located in the heart of the inner-west. The visual language takes cues from the lines in swimming lanes and pool separators, weaving bold, vivid and dynamic patterns throughout the packaging and advertising materials to create on-shelf standout. A fun and cheeky tone of voice embodies the brand, anchored in a narrative that empowers consumers to make the switch to non-alcoholic beers and keep their head above water – staying sober so they can enjoy today and tomorrow.

Project Roles
Art Director, Copywriter, Designer, Typographer
Skills
Brand Strategy, Design, Packaging Design
Media
Branding, Packaging
Project Industries
Beer
Poolside Brewery Co.
Poolside Brewery Co.
Poolside Brewery Co.
Poolside Brewery Co.