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Lee Jeans: Make Way

This was a full 360 campaign developed for Lee Jeans. An age old question: Does the denim define the wearer, or is it the other way around? You make your jeans interesting. The life you live in them. We developed OOH, print, a social campaign, and a fully designed and printed newspaper.

Project Roles
Art Director, Designer
Company
Lee
Skills
Art Direction, Design
Media
Advertising, Brand Films, Magazines
Project Industries
Fashion
Lee Jeans: Make Way
Lee Jeans: Make Way
Lee Jeans: Make Way
Lee Jeans: Make Way
Lee Jeans: Make Way
Lee Jeans: Make Way
Lee Jeans: Make Way
Collaborators