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Truvia Nectar's Launch Campaign

I developed and art directed the launch campaign for Truvia's new product "Nectar". The campaign was a full 360 campaign, where I art directed the photoshoots and broadcast, designed the system for print and OOH, and designed the website. I also oversaw and helped my team concept and execute the launch campaign on social.

Project Roles
Art Director, Designer
Company
Truvia
Skills
Art Direction, Design
Media
Advertising, Brand Films, Social Media Content
Project Industries
Advertising
Truvia Nectar's Launch Campaign
Truvia Nectar's Launch Campaign
Truvia Nectar's Launch Campaign
Truvia Nectar's Launch Campaign
Truvia Nectar's Launch Campaign
Truvia Nectar's Launch Campaign
Truvia Nectar's Launch Campaign