Truvia Nectar's Launch Campaign
I developed and art directed the launch campaign for Truvia's new product "Nectar". The campaign was a full 360 campaign, where I art directed the photoshoots and broadcast, designed the system for print and OOH, and designed the website. I also oversaw and helped my team concept and execute the launch campaign on social.
- Project Roles
- Art Director, Designer
- Art Direction, Design
- Advertising, Brand Films, Social Media Content
- Project Industries