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Nectar / Awaken Great Sleep

Idea: Nectar presents the world’s greatest (and only) motivational sleeper. He calls his followers Bed Heads and gets you FIRED UP about going to sleep. It’s time to Awaken Great Sleep. Role: As CD of Resident, Awaken Great Sleep reflects one of our brands first-ever 360 campaign — 42 pieces of content, 4 social activations, 1 seeding kit, 2 social franchises, 1 sweepstakes, 6 partner brands.

Project Roles
Creative Director
Brand Strategy, Content, Content Strategy, Creative Direction, Social, Social Media Strategy , Videography, Visual Development
Brand Films, Brand Guidelines, Brand Identity, Branded Content, Branding, Commercials - Video, Social Media Content
Project Industries
Lifestyle, Retail, Startups
Nectar / Awaken Great Sleep