NBA G League
Background: The G League, it’s setting new precedents by testing new rules, sports science, equipment, jerseys, and game play before it hits the NBA.
Concept: We positioned this league as a feeder for the future. Not just the future of the NBA, but for the game itself.
It will change the way people look at basketball. It will change the way people talk about basketball. And change only happens when you break some rules and expectations.
- Project Roles
- Creative Director
- 247 Laundry Service
- Creative Direction, Filmmaking, Management of Teams 1-10, Social, Social Media Strategy , Videography
- Commercials - Video, Social Media Content
- Project Industries
- Advertising, Entertainment, Lifestyle, Sports