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NBA G League

Background: The G League, it’s setting new precedents by testing new rules, sports science, equipment, jerseys, and game play before it hits the NBA. Concept: We positioned this league as a feeder for the future. Not just the future of the NBA, but for the game itself. It will change the way people look at basketball. It will change the way people talk about basketball. And change only happens when you break some rules and expectations.

Project Roles
Creative Director
247 Laundry Service
Creative Direction, Filmmaking, Management of Teams 1-10, Social, Social Media Strategy , Videography
Commercials - Video, Social Media Content
Project Industries
Advertising, Entertainment, Lifestyle, Sports
NBA G League