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Fjällräven - Built for Life

In America, Fjällräven is known for its hipster Kånken backpacks, but everywhere else, it’s known for its extremely durable and long-lasting trekking gear, especially their outerwear. Wherever you go in your Fjällräven coat, you’re probably risking your life. But your jacket won’t quit on you. It’s built for life. See the link for the work.

Project Roles
Art Director, Designer
VCU Brandcenter
Adobe Photoshop, Adobe XD, Social Media Strategy
Advertising, Social Media Content, UX Designs
Project Industries
Fjällräven - Built for Life