During my time at Resident, my biggest project was evolving the visual identity for their flagship product, the Nectar mattress. Nectar had been through a few different brand evolutions in the past, and it needed some help finding it’s distinct look and personality.
I worked with a larger team to develop the visual identity in tandem with the evolving brand strategy. We wanted to stand out in a crowded space by being the brand that was loud and proud about hitting snooze and catching a few more Z’s. And we wanted to target people who were just as crazy about sleep as we were.
- Project Roles
- Art Director, Designer
- Art Direction, Brand Strategy
- Brand Identity
- Project Industries