We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Nectar

During my time at Resident, my biggest project was evolving the visual identity for their flagship product, the Nectar mattress. Nectar had been through a few different brand evolutions in the past, and it needed some help finding it’s distinct look and personality. I worked with a larger team to develop the visual identity in tandem with the evolving brand strategy. We wanted to stand out in a crowded space by being the brand that was loud and proud about hitting snooze and catching a few more Z’s. And we wanted to target people who were just as crazy about sleep as we were.

Project Roles
Art Director, Designer
Company
Resident
Skills
Art Direction, Brand Strategy
Media
Brand Identity
Project Industries
Lifestyle
Nectar
Nectar
Nectar
Nectar
Nectar
Nectar
Nectar
Nectar
Nectar
Nectar