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IBM Techless

How can IBM explain their tech to a new audience? Remove it completely. Introducing Techless, a new reality/docu-series from IBM where YouTube influencers have to complete seemingly simple tasks without any tech that is currently used or invented by IBM. YouTube tech influencer Sara Dietschy attempts to find a famous ramen shop in Tokyo, and popular youtube chef Mike Greenfield tries to cook a meal for 3 foodies without the help of any IBM technology.

Project Roles
Art Director, Creative Director
Company
Ogilvy
Skills
Art Direction, Conceptual
Media
Brand Films, Branded Content, Short Films, Social Media Content
Project Industries
Technology
IBM Techless
IBM Techless